The Tune Out at Lollapalooza

At a tranquil oasis in the heart of Lollapalooza's most high-profile backstage area, The Artist's Village, lululemon welcomed musicians to “The Tune Out” — a space to refresh, cool off, and unwind. The space was masterfully designed using draping fabric, hanging succulents, soft lighting, and private meditation pods for guests to unwind and recharge. With exclusive podcasts courtesy of CHILL, cooling eucalyptus towels, and custom tees and tanks featuring patches by a local Chicago artist, The Tune Out was the place to be.

Client

lululemon

INDUSTRY

Brand

Location

Chicago, IL