Mindful Morning

When lululemon set out to bring mindfulness and movement to the heart of Madison, the ESP Presents team stepped in to make the vision a reality. On a steamy August morning, we transformed Capitol Square into an outdoor yoga studio. With the Wisconsin State Capitol as the backdrop and the farmer’s market in full swing, more than 400 yogis flowed together in a moment of collective calm and community. Our team managed all production logistics—permitting, staging, sound design, and on-site coordination, and yes, yoga mats—ensuring a seamless guest experience.